New Yaletown Photography Logo

Paul Rand once said, “It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes.”

And so began the process of creating a new logo for Yaletown Photography.   This was a crucial part to the rebranding process as the logo needed to represent aspects of my business & creative process that were important to me.  It also needed to resonate with my audience.  So excited to finally reveal the new Yaletown Photography logo! 

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